Articles

They say that "less is more" and we at AMAYA ROS are captivated by this philosophy. It inspired us to draw and knit the patterns of our new spring-summer collection in vibrant lines and colors alluring the warm seasons. Yellow – for joy and unceasing creative energy (of the sun too, which we love so much), white – a symbol of purity and lightness, blue – the embodiment of freedom and silence (and of the beloved sea), red orange – a symbol of passion and splendor (and of the long summer sunsets by the sea), coral – for warmth and optimism, golden –carrying subtle luxury and abundance (and the starry summer sky), and black – sophisticated with a touch of mystery.

For January, we chose blue, and especially baby blue, as a symbol of the new year, the new beginning, the new us. There isn’t a more favorite color than blue in our history and modernity, in all its interpretations. Green and red are much behind it, and maybe this is not a coincidence. We find it everywhere and especially in nature, as source of life and renewal, of serenity and optimism. Water, birds, the sea (quiet and stormy), the sky (radiant and starry), the flowers (delicate and bright) and the hidden treasures (sapphire, aquamarine, lapis lazuli). All of them invariably carry the energy of picturesque and expressive blue within them.

November came and the festive spirit captured us too, the AMAYA ROS team – Tatiana, Anna and Sonya. The feel of Christmas has awakened, and the dream to celebrate ourselves and the contentment of the past year has come to life! It was a year of change with an inspiring creative charge. We renewed our brand for fine knitwear - AMAYA ROS fine yarn stories, carefully knitted at Rositsa factory in Sevlievo. We created a new 5-star AW 24/25 collection, choosing the finest natural yarns from Italy – ultra-fine merino wool and cashmere for it.

There is always a reason to visit Copenhagen, especially if it is August. CIFF (Copenhagen International Fashion Fair) – the most significant fashion fair in Denmark was the main drive for us to get on the plane, and everything else naturally gravitated around it. The first impression of the city is of spaciousness and light, stylishly dressed slender people – nice and cheerful, small children with pink cheeks sitting in bicycle baskets, plenty of water and bicycles, delicious flavors, sparkling greenery and flowers at every step.

Right in the middle of August - summer is still here with its 33 degrees, and autumn is softly approaching - we chose to shoot the new AMAYA ROS collection for AW 24/25. The overall renewal of the brand comes along with many intriguing fine yarn stories that we are starting to knit, and tell together this fall. We have created them for you - the connoisseurs of noble and natural yarns, of fine and stylish knitwear, of clothes in which we are true to ourselves, and love to have them in our wardrobe. As if forever.