The making
Right in the middle of August - summer is still here with its 33 degrees, and autumn is softly approaching - we chose to shoot the new AMAYA ROS collection for AW 24/25. The overall renewal of the brand comes along with many intriguing fine yarn stories that we are starting to knit, and tell together this fall. We have created them for you - the connoisseurs of noble and natural yarns, of fine and stylish knitwear, of clothes in which we are true to ourselves, and love to have them in our wardrobe. As if forever.
They say "clothes are our second body"
and this was our philosophy while creating the collection, and recreated it in images on August 15, at our photo shooting. Indeed, it was epic – even at 33 degrees outside and wearing a lot of wool and cashmere, our team cheerfully dressed in images the 5 lines of the collection. Lotus Garden, Glitter Glitter, Rain Drops, Warm Escape and Most Loved have transformed our showroom for an inspiring new beginning.
We gathered a cool and vigorous team
professionals, united by the vision of fashion stylist Rodi Radichkova how to tell the new story of AMAYA ROS with authenticity and genuine closeness. To be part of your selective and meaningful wardrobe, with countless opportunities to combine and re-combine your unique style, every day and anywhere. Galya Yotova's lens captured with a new and bold perspective. Silvia Grahovska's hands magically applied makeup for the most natural and chic looks. Rusko Rusev transformed the hair styles with that balanced minimalism which always gives a lot more.
Ekaterina Trifonova and Ivana Dimitrova were so convincing
in their different appearances, it seemed they didn’t want to leave them at the end of the day. And most likely they stayed somewhere within, in the softness and delicacy of ultra-fine merino wool and cashmere, which one could feel for a long time. We chose to make a natural bridge between generations – mother and daughter, younger and older sister, two friends for whom connection and shared moments are the key, and years are timelessness.
On this day, there were also helping hands
of the founder of AMAYA ROS, Tatyana Hadjiyska, whose dedication to high-quality and impeccably made knitwear is fascinating. And to her friend Anna Petkova, for whom food and clothes have a lot in common – less and higher quality, thoughtful and with meaning –always give us more.
We officially announce that August 15, 2024 is the new birthday of AMAYA ROS, which we will celebrate together every year. With a new autumn-winter collection aimed for joy and inspiration, to you and us.
Sincerely yours, AMAYA ROS
