November came and the festive spirit captured us too, the AMAYA ROS team – Tatiana, Anna and Sonya. The feel of Christmas has awakened, and the dream to celebrate ourselves and the contentment of the past year has come to life! It was a year of change with an inspiring creative charge. We renewed our brand for fine knitwear - AMAYA ROS fine yarn stories, carefully knitted at Rositsa factory in Sevlievo. We created a new 5-star AW 24/25 collection, choosing the finest natural yarns from Italy – ultra-fine merino wool and cashmere for it.
For the first time, we invited an Italian knitwear designer,
working in Barcelona, to bring a new signature and vibrance to the brand. And we liked each other! This is how the 5 mini and themed collections were born – Lotus Garden, Glitter Glitter, Warm Escape, Rain Drops and Most Loved, so that it is a gorgeous winter, and it feels like we don’t want to let it go this year.
We say "We are you" not only in words,
but also with the clothes we create – to make you warm and cozy, with a sense of fine luxury, freedom and chic, and a lot of love for yourself and your body. For the first time, we also offer a colorful collection of blankets - Bouclé and Amour, for ultra comfort at home. And the little ones can now cuddle in the soft Lamb and Deer blankets made of ultra fine merino wool and organic cotton.
The dearest thing is the holiday to be shared,
and we know that each of you has something good of the past year to talk about. Therefore, we organized meetings with you, lovers of high-quality knitwear from natural and fine yarns. We chose several different formats to get to know each other in person – "Open Doors" with us, in our office and showroom in Sofia, "Pop-up store" with a central location and a gathering in the space of a Sofia home.
We admit that we enjoyed these meetings, and we promise to continue them
in 2025 too! We will always find a good reason. We were pleased with your appreciation - when you touch and put on the clothes, the feeling is of incredible softness and lightness. We are grateful that you liked most of the models and each one of you found your beloved pieces, revealing your own unique style. Feminine, casual, sexy, chic, elegant – each one of you finding your best feel.
And do you know what made us very happy? The fact that you make yourself gifts, and delight yourself with beauty and style.
Thank you from the bottom of our hearts and see you again in 2025 – at our cozy, warm and smiling meetings. Together we will knit new fine and fabulous stories of the new year.
Warmly yours, AMAYA ROS
